For Fort Myers, we brought our Just Feels Right campaign to life through five TV spots, each centered on a different type of vacationer finding their own version of ease in the destination. Our audiences live with daily stressors, so the work focused on showing how those worries melt away in Fort Myers—whether through relaxation, adventure, play, connection, or curiosity.

By showing how these moments unfold naturally, we revealed how Fort Myers is more than a destination—it’s a place where visitors can follow what feels right, reclaim the sense of being present, and finally feel whole again.